ABOUT FWA MEDIA

Geo-fencing is a low-cost way to target your most-likely customers on their mobile phones at the time of purchase. We create a digital invisible fence around specific locations anywhere in the country that potential customers visit – then we run ads to those prospects while they are within the fence. Imagine people in a specialty area like a shopping center where your business is located. You can send your message to people in the area right now and direct them to your location for what you offer! It’s the right people at the right time in the right place, and it’s very affordable!

You’ve heard about “Big Data” – it tracks everything you search for and creates a profile of who you are and what you like. We start with a geography, add a demographic, then add on interests like people that buy certain products, shop at certain retailers, eat at certain restaurants, use or desire certain services, etc. By using this data, we are more certain to deliver messages to your best customers on their phones, tablets or computers through digital display ads or online videos. It’s an affordable way to reach large numbers of potential customers that look like your customers, but may not be spending their money with you.

We’ve all seen it – you visit a web site and then…bam! You see their ads everywhere. This is re-targeting, or as we call them, “stalker ads”. This should be the foundation of any digital campaign. If a potential customer lands on your website or landing page, they are very likely to be interested in your product or service. It makes sense to re-target them to bring them back to your site. We do this by putting a code on your web site that allows us to track and re-target people that visit your site with banner ads and video ads across the internet. This makes your other advertising dollars make more sense – you spend money sparking the general public’s interest with ads online, on TV, outdoor, radio, etc, then keep them interested by following them online.

Most people are familiar with “Paid Search” or “Google AdWords”, but may have difficulty showing up on searches because competitive terms can drive up costs. There is an alternative to this cycle. You can target certain keywords that you’d use for Paid Search. When potential customers use those search phrases, we can identify them and run display and video ads to them as they spend time on the internet. Get out of the bidding process because this is an affordable way to capture the same people and follow them around beyond the initial search. Keyword Targeting is a tactic that can be used as a part of your digital campaign in conjunction with a Paid Search campaign or not.

With the popularity of streaming television services and devices, more and more people are “cutting the cable”. If your potential customers no longer see their television program on the broadcast networks or on cable, how can you reach them in their living room on the largest screen of their home? Now it is possible with a service called Over-The-Top Television or OTT. This refers to all streaming video, yet we focus on “connected televisions”. These are the large screens in the living rooms and bedrooms of your customer’s homes. You can now run full HD video commercials while they are watching their favorite programs. Many times, these ads are not skippable, so this eliminates the issues of fast-forwarding the DVR through your ads. OTT using Connected Televisions is a new, effective and affordable way to deliver targeted ads to your customer demographic.